7 Ways to Detect & Prevent Affiliate Fraud – By Geno Prussakov
Online fraud is a reality. The only way to fully avoid it is to not be doing any business online. To be effective in dealing with affiliate fraud, you must learn how to effectively detect and prevent...
View ArticleBudgeting an Affiliate Program – By Geno Prussakov
As with any marketing endeavor, your affiliate marketing program requires a budget. While it is true that in comparison with the majority of other types of online advertising, affiliate marketing...
View ArticleSeven Precursors of Affiliate Marketing Failure – By Geno Prussakov
Let’s face the fact – people fail in affiliate marketing; and it is only fair to admit that this does happen. It is equally important, however, to understand why affiliate marketing campaigns fail, and...
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5 Practical Ways to Increase Affiliate Conversion – By Geno Prussakov
Over 90% of affiliate programs convert below their industry average, according to my research and experience. If we take coupon affiliates, as well as various violators, out of the mix, I have also...
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Affiliate Activation: 3 Steps to Maximizing Performance – By Geno Prussakov
If you have run an affiliate program of any size, you know that the proverbial Pareto Principle – also known as the “80/20 Rule” – doesn’t apply here; at least not “by default.” The disheartening...
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Incremental Value: Holy Grail of Affiliate Marketing – By Geno Prussakov
Earlier this year, a TechCrunch article by Tom Goodwin noted: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba,...
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RITS Approach to Activating Affiliates – By Geno Prussakov
Many advertisers complain that the vast majority of their affiliates are inactive, yet very few put the time and effort into making activation easy. Over the years, as I have observed and audited...
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FEED Approach to Capturing Affiliate Attention – By Geno Prussakov
There is no deficit of affiliate programs out there. Affiliates are being constantly bombarded by thousands of offers to promote and programs to join. Consequently, just as it was with consumers...
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What is Influencer Marketing All About? – By Geno Prussakov
When you have a product or a service to sell, your primary marketing objective lies in finding the shortest and surest way to your customer’s heart. For years, marketing theorists have been analyzing...
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3 Powerful Types of Influencers to Leverage – By Geno Prussakov
Many talk “influencer marketing” these days. Many already fiddle with it. Some, however, end up focusing on the wrong types of influencers, sinking their influencer marketing budgets without reaping...
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